Kid's spend so much time with their eyes glued to tablets and iPhones. Sometimes it's great for them to take a break from screen's, open up their imagination and walk into the door of creativity. If it wasn't for me exercising the big imagination I had as a kid I wouldn't be doing half of the things that I do today. It's important and it's a need especially in the world we live in today where they want to put us in a box. We have the next generation to look out for and what we instill/invest into them, matters.